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Empathy in Design Thinking

Design for the real world

Empathy is the first step in design thinking because it is a skill that allows us to understand and share the same feelings that others feel. Through empathy, we can put ourselves in other people's shoes and connect with how they might think about their problems, circumstances, or situations.

Empathy Research

The first stage of the Design Thinking process involves developing a sense of empathy towards your users.


Bodystorming. Bodystorming is a way of subjecting a researcher's own body to physically experience a situation in order to ideate. A combination of role-playing and simulation, bodystorming takes place in a physical environment, instilling a feeling of empathy for the users.

Affinity Mapping (Grouping & sorting)

Affinity mapping, sometimes also known as affinity diagramming, snowballing, or collaborative sorting, is the process of creating an affinity diagram. Simply, it's when you gather qualitative information about your users and group it by category.

Sketchnoting Ideas

Sketchnoting, also commonly referred to as visual notetaking, is the creative and graphic process through which an individual can record their thoughts with the use of illustrationssymbolsstructures, and texts.

Cardboard Prototyping


Cardboard prototyping is a standard low-fidelity method to prototype and test objects and environments that are part of the experience.

Role Playing

The role-play is a representation technique often used during co-design sessions; it allows to explain a service or product idea by acting out an exemplification scenario of use

Previous event & Outcomes

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